- Nea Tileorasi (New Television) S.A. - Star Channel
Star Channel transmitted its first TV signal on December 4, 1993. The company owns more than 100 centers of terrestrial analog transmission that cover over 95% of the country's population. The program is also broadcasted digitally, via the digital terrestrial television organization (DIGEA) that already covers more than 60% of the population. In addition, the stations' television program is broadcasted through the two existing Pay-TV platforms that operate in Greece, Nova (satellite-DTH) and ΟΤΕ TV (satellite-DTH and IPTV), to some 650.000 subscriber homes, approx. 17% of the country's households.
Nea Tileorasi (New Television) S.A., the owner of Star Channel, has its headquarters in a new 17.000 sq.m, state-of-the-art building, in Kato Kifisia since 2008. The facilities include 4 studios for the purposes of live shows and newscasts. The total surface of the studios is more than 800 sq.m. The company owns ENG units and microwave link units which are operated by its own personnel. The daily shows and the newscasts -about 60 hours per week- are in-house productions and are technically (cameras and relevant equipment, studio staff) and operationally (production, direction, make-up etc.) supported by full-time company personnel.
Studios and outdoor units, use cutting edge, digital technology tapeless equipment with integrated digital workflow. To cover the needs of outdoor broadcasts, the company owns a 50 vehicle fleet and ENG vans, in order to allow Star Channel reporters to cover the news on a 365/24 basis. It also has a latest technology satellite SNG van, for live satellite broadcast from anywhere in the country or abroad.
New Television S.A. has 400 full-time employees of various specialties (journalists, technicians, producers, back-office workers), that cover the demands of a modern TV station. It also has numerous outsourcing contractors, preferably experienced professionals of various specialties, for the production of demanding shows. The company is administered by a team of executives that have high educational standards and long experience in the field of television.
Since 1995, Star Channel has been constantly among the four leading TV stations in Greece.
During the last three years, the Star Channel viewership shares, in the total of the population, are as follows:
* JAN-SEP 2013
Especially for the "commercially important" ages of 15-44, that are the target of almost every publicity campaign, the ratings of Star Channel are as follow:
* JAN-SEP 2013
Source: Nielsen Audience Measurement
The company also broadcasts Star International, a 24-hour Greek program for Australia, New Zealand and South Africa, via satellite. In North America (USA &Canada), the program is broadcasted to subscribers of Greek channel bundles.
In Cyprus, viewers can watch the Greek shows of Star Channel via Plus TV channel.
As previously mentioned, Star broadcasts its program through the frequencies of the terrestrial digital television of DIGEA, with a flawless picture and sound. Digital transmission via DIGEA began in 2011, and covers many areas of our country, such as the Corinthian Gulf, Thessaly, Western Greece, part of the Peloponnese, Evros, the biggest part of the metropolitan areas of Athens and Thessaloniki and part of Crete. The country's analog switch-off is scheduled for September 2014, when it is expected that all analog signal transmissions will be terminated.
Always pioneering in the technological field, Star Channel broadcasted in stereo mode since the first day of its operation. As of 2011, all Greek shows as well as the newscasts are produced and broadcasted in 16:9 format. This is a much "richer" format with a 30% broader picture that uses the full surface of the modern TV set without distorting the image. The 16:9 format is used for the broadcasting of virtually all foreign movies and series.
Finally, as of 2012, the shows and the newscasts of Star Channel are available for free on demand watching on the web (www.star.gr/tv), as well as on mobile phones iPhone and Android (Star TV Mobile application), on tablets iPad (Star TV tablet), as well as via the Star channel on YouTube (www.youtube.com/startvgr). Starting 2013, a special "STAR" application is available on Samsung's Smart TVs and the viewer can watch all the above mentioned shows. Finally, all shows as well as clips and highlights are made available through the Star's social media (Facebook, Twitter).
Star Channel TV program consists of two major sectors: Informative and Entertainment.
The news sector is constantly refreshed with innovative ideas and initiatives. Emphasizing in openness and agility, it gives the viewer the impression that he does not only watch the news but that he is in it, providing various details from the sources and the persons that are involved. Of course, when it comes to international news, Star Channel works with well-known news agencies and has correspondents in major European capitals, as well as in the US.
This year, the station began its cooperation with acclaimed journalist and publisher Nikos Chatzinikolaou, who will be the main commentator in the 8 o'clock news. Star Channel newscasts are widely accepted by the viewers as it obvious by the ratings, and differ substantially for the competitors as they keep equal distances from all political parties and emphasize in the objective analysis of foreign and domestic developments. At the same time, everyday matters that interest the average citizen, such as social matters, criminal cases, arts, lifestyle etc, are given their fair share of time and extent.
The daily shows of the station cover an equally wide spectrum of interesting subjects and during the 2013-14 TV season, almost 10 hours of original shows are broadcasted on a daily basis. Popi Tsapanidou, Eleonora Meleti, Fotis Sergoulopoulos-Maria Bakodimou and Tatiana Stefanidou are the main hosts of these shows.
Strategically, Star targets mainly towards the 15-44 age group of viewers that are the most dynamic consumer group.
In terms of acquired content, Star Channel has been recognized for years as the "TV station with the best foreign movies and series", a fact steadily confirmed by the ratings and the relevant TV awards presented to the station.
The children's program that is broadcasted every weekend and in the weekday mornings during school holidays, covers a broad range of entertainment needs of young viewers, addressing children 4-14 years old. As a result, Star Channel has been constantly at the top place of the ratings for this age group for the past 10 years, with a percentage share of approx. 40%.
Star Channel has one of the richest foreign movies libraries of rights, with more than 1.000 movie titles and 100 TV series of high quality. The station's principle suppliers of foreign program are the global giants Warner and Universal. Additionally, the company cooperates with Greek distributors like Audio Visual, Odeon and Village. Animation movies and other children programs are supplied via co-operations with a number of Greek and foreign companies.
The goal of Star Channel remains to steadily improve its position in the TV environment, equally emphasizing in both the News and the Entertainment sectors, through TV programs that satisfy the interests and the demands of the largest possible percentage of viewers.
YEAR
|
|||
2010
|
2011
|
2012
|
2013*
|
9,8%
|
10,4%
|
10,7%
|
10,7%
|
YEAR
|
|||
2010
|
2011
|
2012
|
2013*
|
12,5%
|
13,6%
|
14,3%
|
14,0%
|
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